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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
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The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing
Curry, Bruce
;
Davies, Fiona
;
Evans, Martin
;
Moutinho, Luiz
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10006694658
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