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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
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The determinants of the sports team sponsor’s brand equity : a cross-country comparison in Asia
Wang, Michael Chih-hung
;
Cheng, Julian Ming Sung
; …
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 811-829
Persistent link: https://www.econbiz.de/10010217549
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