//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Epidemic"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Auslandsinvestition
Brand
Epidemic
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Consumer behaviour
13
Advertising effects
6
Werbewirkung
6
Advertising
5
Deutschland
5
Germany
5
Werbung
5
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Market research
3
Marktforschung
3
Relationship marketing
3
Brand image
2
Customer service
2
Experiment
2
Information behaviour
2
Informationsverhalten
2
Internet marketing
2
Kundenservice
2
Markenimage
2
Online-Marketing
2
Psychology of advertising
2
Theorie
2
Theory
2
USA
2
United States
2
Website
2
Werbepsychologie
2
advertising
2
"For You" statements
1
Absatz
1
Advertising planning
1
Attitude certainty
1
Authenticity
1
Automotive industry
1
Automotive market
1
Brand extension
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Handbook
No longer published / No longer aquired
Statistik
Thesis
Aufsatz in Zeitschrift
14
Language
All
German
English
Author
All
Gierl, Heribert
Ivanov, Dmitry
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
13
Pereira, Vijay
13
Sharma, Piyush
13
Woodside, Arch G.
13
Filieri, Raffaele
12
Oghazi, Pejvak
12
Richard, Marie-Odile
12
Walsh, Gianfranco
12
Balaji, M. S.
11
Das, Gopal
11
Kukar-Kinney, Monika
11
Teng, Lefa
11
Wiedmann, Klaus-Peter
11
Gustafsson, Anders
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Merchant, Altaf
10
Paul, Justin
10
Schramm-Klein, Hanna
10
Seo, Yuri
10
Shukla, Paurav
10
Veloutsou, Cleopatra
10
Yi, Youjae
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Grewal, Dhruv
9
Gupta, Suraksha
9
Lunardo, Renaud
9
Wagner, Udo
9
Yang, Zhiyong
9
Beatty, Sharon E.
8
Behl, Abhishek
8
more ...
less ...
Published in...
All
International journal of marketing : IJM ; formerly Der Markt
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of business research : JBR
Psychology & marketing
The international review of retail, distribution and consumer research
International journal of production research
39
Marketing : ZFP ; journal of research and management
17
International journal of integrated supply management : IJISM
10
Transportation research / E : an international journal
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
International journal of production economics
7
Omega : the international journal of management science
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of operational research : EJOR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
Operations management research : OMR ; advancing practice through theory
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
International journal of networking and virtual organisations : IJNVO
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of shipping and transport logistics : IJSTL
1
Journal of business ethics : JBE
1
Journal of purchasing and supply management
1
Journal of retailing and consumer services
1
Journal of scheduling
1
Marketing letters : a journal of research in marketing
1
Schriften zum Marketing
1
The international journal of logistics management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
4
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
5
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
6
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
7
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
8
Wann wirkt ein männliches Modell in der Werbung besser als ein weibliches Modell?
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10003457824
Saved in:
9
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
10
Markenpersönlichkeit und Kundenbindung
Gierl, Heribert
;
Bitz, Robert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
50
(
2004
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10002129687
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->