//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Gierl, Heribert"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
4
Cultural identity
4
Ethnic group
4
Ethnische Gruppe
4
Kulturelle Identität
4
Markenführung
4
Website
4
Brand image
3
China
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Website cultural congruity
3
Chinese (People)
2
Chinesen
2
Consumer culture positioning
2
Internet
2
Kraftfahrzeug
2
Motor vehicle
2
National culture
2
Nationalkultur
2
Advertising effects
1
Attitude certainty
1
Attitude toward cultural diversity
1
Attitude toward the site
1
Attribute framing
1
Authenticity
1
Automotive industry
1
Beziehungsmarketing
1
Brand Loyalty
1
Brand equity
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bartikowski, Boris
Gierl, Heribert
Septianto, Felix
4
Choi, Yung Kyun
2
Das, Gopal
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Monfort, Abel
2
Quach, Sara
2
Taylor, Charles Raymond
2
Thaichon, Park
2
Thomas, Sunil
2
Warlop, Luk
2
Agarwal, Manoj Kumar
1
Akhtar, Pervaiz
1
Ammi, Chantal
1
Baack, Daniel W.
1
Babicheva, Eva
1
Bambauer-Sachse, Silke
1
Bang, Hye Jin
1
Bansal, Amrita
1
Bansal, Anjali
1
Barnier, Virginie de
1
Baudier, Patricia
1
Behl, Abhishek
1
Bellman, Steven
1
Benoit, Ilgım Dara
1
Bernritter, Stefan F.
1
Berry, Christopher
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Birau, Mia M.
1
Bogomolova, Svetlana
1
Botella-Carrubi, Dolores
1
Bove, Liliana L.
1
Branco, Frederico
1
Briggs, Elten
1
Brotto, Luisa
1
Bui, M̃y
1
Burton, Scot
1
Busacca, Bruno
1
Byun, Kyung-Ah
1
more ...
less ...
Published in...
All
International journal of marketing : IJM ; formerly Der Markt
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
9
Der Markt : international journal of marketing
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->