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~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Gierl, Heribert"
~subject:"China"
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Consumer behaviour
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Brand management
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Bartikowski, Boris
Gierl, Heribert
Cleveland, Mark
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Laroche, Michel
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Richard, Marie-Odile
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Uncles, Mark D.
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Wang, Cheng Lu
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Zhang, Chun
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International journal of marketing : IJM ; formerly Der Markt
Journal of business research : JBR
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ECONIS (ZBW)
3
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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2
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
3
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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