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~isPartOf:"International journal of multinational corporation strategy"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Roy, Sanjit"
~source:"econis"
~subject:"Auslandsinvestition"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand management
Multinationales Unternehmen
Ownership structure
Supply chain
Wirkungsanalyse
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
6
Relationship marketing
6
Markenführung
5
Brand image
3
Markenimage
3
Customer integration
2
Customer satisfaction
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Dienstleistungsqualität
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Kundenintegration
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Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Social web
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Viral marketing
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Virales Marketing
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Advocacy intentions
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Brand
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Brand Avoidance
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Brand Hate
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Branding
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City identity
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City marketing
1
Cognitive trust
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Communication
1
Community well-being
1
Complaint management
1
Confidence
1
Customer Complaining Behaviors
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
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Roy, Sanjit
Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Diamantopoulos, Adamantios
9
Gupta, Suraksha
9
Oghazi, Pejvak
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
Ciravegna, Luciano
7
De Chernatony, Leslie
7
Merrilees, Bill
7
Dennis, Charles
6
Filieri, Raffaele
6
Merchant, Altaf
6
Pereira, Vijay
6
Sharma, Piyush
6
Temouri, Yama
6
Brenes, Esteban R.
5
Buckley, Peter J.
5
Buil, Isabel
5
Christodoulides, George
5
Driffield, Nigel L.
5
Ghauri, Pervez N.
5
Guzman, Francisco
5
Hultman, Magnus
5
Khan, Zaheer
5
Kim, Kyung Hoon
5
Larimo, Jorma
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Lee, Jeoung Yul
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Malik, Ashish
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Michel, Géraldine
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Pantano, Eleonora
5
Phau, Ian
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Roper, Stuart
5
Spielmann, Nathalie
5
Tarba, Shlomo Yedidia
5
Teng, Lefa
5
Wallpach, Sylvia von
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International journal of multinational corporation strategy
Journal of business research : JBR
Journal of strategic marketing
2
British journal of management
1
Electronic commerce research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
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1
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
4
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
5
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
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