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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"New techniques for brand management in the healthcare sector"
~subject:"Portugal"
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International journal of pharmaceutical and healthcare marketing : IJPHM
New techniques for brand management in the healthcare sector
Journal of tourism, sustainability and well-being
2
Quantitative methods in tourism economics : [it is the offspring of a major international conference on Tourism Economics (ATE2011), held in Lisbon in April 2011 ...]
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The importance of happiness and well-being experience in health : the case of Vidago Palace Thermal Spa
Martins, Carlos Alberto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 103-123)
.
2021
Persistent link: https://www.econbiz.de/10012515830
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Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria
;
Sousa, Bruno
;
Belino, Maria
- In:
New techniques for brand management in the healthcare sector
,
(pp. 124-141)
.
2021
Persistent link: https://www.econbiz.de/10012515903
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