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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Pharmaceutical industry"
~subject:"Vertriebsweg"
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Pharmaceutical industry
Vertriebsweg
Direct marketing
18
Direktmarketing
18
Advertising effects
16
Arzneimittel
16
Pharmaceuticals
16
Werbewirkung
16
Advertising
12
Werbung
12
Consumer behaviour
9
Konsumentenverhalten
9
Direct-to-consumer advertising
6
Pharmaindustrie
4
Brand
3
Bibliometrics
2
Bibliometrie
2
Brand management
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DTC prescription drug advertising
2
Markenartikel
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Markenführung
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Prescription drugs
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USA
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United States
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Advertising effectiveness
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Attitudes
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Brief summary
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Celebrity endorsement
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Celebrity endorser
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Celebrity-Werbung
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Comparative advertising
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Consumer attitudes
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Consumer's economical situation (income)
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Consumers
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Content analysis
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Credibility
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DTC brand websites
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Diabetes
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Direct to consumer advertising
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Direct-to-consumer
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Mukherjee, Avinandan
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Boudewyns, Vanessa
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Finney, Zachary
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Joseph, Mathew
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Spake, Deborah F.
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Williams, Pamela A.
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International journal of pharmaceutical and healthcare marketing : IJPHM
Health marketing quarterly
14
Journal of global marketing
4
Direct marketing : an international journal
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The marketing review
2
Advances in business and management forecasting
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Advertising in developing and emerging countries : the economic, political and social context
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Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
Bank- und finanzwirtschaftliche Forschungen
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
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Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic affairs : journal of the Institute of Economic Affairs
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
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Gabler-Edition Wissenschaft
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Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handelsforschung
1
IEEE transactions on engineering management : EM
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ECONIS (ZBW)
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1
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
2
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
3
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
4
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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