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~isPartOf:"International journal of product lifecycle management : IJPLM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~subject:"Visuelle Wahrnehmung"
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Search: subject:"Produktgestaltung"
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Visuelle Wahrnehmung
Produktgestaltung
95
Product design
92
New product development
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Produktentwicklung
29
Consumer behaviour
21
Konsumentenverhalten
21
Product life cycle
21
Produktlebenszyklus
21
Innovation
15
Innovation management
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Innovationsmanagement
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Brand image
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Markenimage
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Aesthetics
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Ästhetik
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Knowledge management
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Visual perception
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Wissensmanagement
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Consumer preferences
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Theory
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product design
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product lifecycle management
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Markenführung
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Wahrnehmung
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Emotion
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PLM
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Packaging
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Verpackung
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Brand
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Cognition
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EMC
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Boatwright, Peter
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Chitturi, Ravi
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Ghoshal, Tanuka
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Kellaris, James J.
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Landwehr, Jan Rüdiger
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Luffarelli, Jonathan
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M., Malika
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Powers, Keiko I.
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Sood, Sanjay
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Stamatogiannakis, Antonios
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Sundar, Aparna
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International journal of product lifecycle management : IJPLM
Journal of business research : JBR
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
Psychology & marketing
2
Foundations and trends in marketing : FTMKT
1
International journal of product development : IJPD
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service research
1
Personality, design and marketing : matching design to customer personal preferences
1
PhD series / Copenhagen Business School
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
7
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1
Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna
;
Kellaris, James J.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 63-74)
.
2016
Persistent link: https://www.econbiz.de/10011593188
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2
Color design and purchase price : how vehicle colors affect what consumers pay to new and used cars
Powers, Keiko I.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 75-90)
.
2016
Persistent link: https://www.econbiz.de/10011593190
Saved in:
3
Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka
;
Boatwright, Peter
;
M., Malika
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 91-106)
.
2016
Persistent link: https://www.econbiz.de/10011593191
Saved in:
4
How to design logos to increase brand equity
Stamatogiannakis, Antonios
;
Luffarelli, Jonathan
;
Yang, …
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 121-132)
.
2016
Persistent link: https://www.econbiz.de/10011593193
Saved in:
5
The inherent primacy of aesthetic attribute processing
Townsend, Claudia
;
Sood, Sanjay
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 207-217)
.
2016
Persistent link: https://www.econbiz.de/10011593199
Saved in:
6
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
7
Good aesthetics is great business : do we know why?
Chitturi, Ravi
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 252-263)
.
2016
Persistent link: https://www.econbiz.de/10011593202
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