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~isPartOf:"International journal of production economics"
~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Omega : the international journal of management science"
~person:"Harding, Lora Mitchell"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
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International journal of production economics
International journal of production research
Journal of marketing channels : ... distribution systems, strategy, and management
Omega : the international journal of management science
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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