//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of production economics"
~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~person:"Harding, Lora Mitchell"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Distributionsweg"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Handel
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Distribution channel
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
USA
1
United States
1
Vertriebsweg
1
Werbewirkung
1
Werbung
1
access
1
advertising
1
brand attitude
1
brand personality
1
marketing channel
1
maximizing
1
mode of consumption
1
ownership
1
persuasion
1
possession
1
satisficing
1
sharing economy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Harding, Lora Mitchell
He, Yong
2
Kim, Jihyun
2
Lee, Hyun-hwa
2
Lu, Qihui
2
Agnihotri, Arpita
1
Cai, Wenbo
1
Cai, Yuanfeng
1
Chakraborty, Tulika
1
Chauhan, Satyaveer S.
1
Chen, Bintong
1
Chen, Jing
1
Chen, Xiangfeng
1
Chen, Ying-Ju
1
Chenavaz, Régis
1
Cheng, Qin
1
Dai, Yue
1
Das, Sanchoy
1
Dastani, Mehdi
1
Deng, Honghui
1
Dijkstra, Arjan S.
1
Ding, Qing
1
Dong, Ciwei
1
Du, Shaofu
1
Gao, Xing
1
Gao, Yongling
1
Guo, Zhaoyang
1
Han, Xiaoya
1
He, Peng
1
He, Zhuqian
1
Heide, G. van der
1
Ho, Jyh-Wen
1
Huang, Xiao
1
Huang, Yeu-Shiang
1
Klibi, Walid
1
Lee, Chang-Lin
1
Lei, Ming
1
Leng, Mingming
1
Leong, G. Keong
1
Li, Zhaolin
1
more ...
less ...
Published in...
All
International journal of production economics
International journal of production research
Journal of marketing channels : ... distribution systems, strategy, and management
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->