Shugan, Steven M.; Mitra, Debanjan - In: Management Science 55 (2009) 1, pp. 4-15
Good metrics are well-defined formulae (often involving averaging) that transmute multiple measures of raw numerical …, explanatory variables), most uses require metrics that contain information summarizing multiple observations. On this criterion … nonaveraging metrics (e.g., maximum, variance) are often better. We explain theoretically (with exact proofs) and numerically (with …