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~isPartOf:"International journal of production economics"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Psychology & marketing"
~person:"Kogan, Konstantin"
~subject:"Markenführung"
~subject:"Produktpiraterie"
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Markenführung
Produktpiraterie
Immaterialgüterrechte
1
Intellectual property rights
1
Piracy
1
Preismanagement
1
Pricing
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Pricing strategy
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Product counterfeiting
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Kogan, Konstantin
Penz, Elfriede
2
Smith, Michael D.
2
Stöttinger, Barbara
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Telang, Rahul
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Ozinci, Yaacov
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International journal of production economics
Management information systems : mis quarterly
Psychology & marketing
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Containing piracy with product pricing, updating and protection investments
Kogan, Konstantin
;
Ozinci, Yaacov
;
Perlman, Yael
- In:
International journal of production economics
144
(
2013
)
2
,
pp. 468-478
Persistent link: https://www.econbiz.de/10009772498
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