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~isPartOf:"International journal of production economics"
~isPartOf:"Small business economics : an international journal"
~isPartOf:"SpringerLink / Bücher"
~language:"eng"
~type_genre:"Lehrmittel"
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
-- Impact of CRM on Marketing Channels -- CRM Issues in the
Business-To-Business
Context -- Customer Privacy Concerns and …
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