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~isPartOf:"International journal of production economics"
~isPartOf:"The TQM journal : the international review of organizational improvement"
~person:"Cobelli, Nicola"
~subject:"Consumer behaviour"
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Search: subject_exact:"Service-Dominant Logic"
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Consumer behaviour
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bundling strategy
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Customer value
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Positioning
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Cobelli, Nicola
Cassia, Fabio
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Gill, Liz
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International journal of production economics
The TQM journal : the international review of organizational improvement
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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