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~isPartOf:"International journal of production economics"
~person:"Balasubramanian, Ganesh"
~person:"Martín Herrán, Guiomar"
~subject:"Industrie"
~subject:"Lieferkette"
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Lieferkette
Brand
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Brand management
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Einzelhandel
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Balasubramanian, Ganesh
Martín Herrán, Guiomar
Chen, Bintong
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Han, Yuqing
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Karray, Salma
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Li, Wei
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Liang, Zhengbo
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International journal of production economics
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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2
Substitution effect of retailer store brand and manufacturer encroachment
Balasubramanian, Ganesh
;
Maruthasalam, Arulanantha …
- In:
International journal of production economics
239
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012648818
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