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~isPartOf:"International journal of production research"
~isPartOf:"Journal of business research : JBR"
~subject:"Resource-based view"
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil
;
Fukawa, Nobuyuki
;
Swayne, Linda E.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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