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~isPartOf:"International journal of production research"
~isPartOf:"Journal of retailing"
~person:"Ailawadi, Kusum L."
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Betriebliche Kennzahl
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Ailawadi, Kusum L.
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International journal of production research
Journal of retailing
Marketing letters : a journal of research in marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
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