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~isPartOf:"International journal of production research"
~person:"Ch'ng, Eugene"
~subject:"Distribution channel"
~subject:"USA"
~subject:"Viral marketing"
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Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
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