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~isPartOf:"International journal of quality and service sciences"
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International journal of quality and service sciences
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
246
Journal of business-to-business marketing
137
Journal of business research : JBR
100
SpringerLink / Bücher
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Journal of Business & Industrial Marketing
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European Journal of Marketing
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Harvard-Business-Manager : das Wissen der Besten
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Europäische Hochschulschriften / 5
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Harvard business review : HBR
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Innovation in pricing : contemporary theories and best practices
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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European journal of marketing : EJM
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essentials
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of business market management : JBM
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Journal of strategic marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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The role of facilitators as partial signalers in the context of value perception
Russo, Ivan
;
Confente, Ilenia
;
Omar, Ayman
- In:
International journal of quality and service sciences
9
(
2017
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011650527
Saved in:
2
Enhancing service innovation in a business-to-business context : four questions for SMEs transforming to service logic
Nuutinen, Maaria
;
Ojasalo, Katri
- In:
International journal of quality and service sciences
6
(
2014
)
4
,
pp. 290-308
Persistent link: https://www.econbiz.de/10010469097
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