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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of business research : JBR"
~person:"Keller, Alisa"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Börsenkurs
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Consumer behaviour
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Dynamic Pricing
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Low-cost strategy
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Keller, Alisa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
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ECONIS (ZBW)
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How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
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