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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Pelsmacker, Patrick de"
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Advertising effects
5
Werbewirkung
5
Belgien
3
Belgium
3
Advertising planning
2
Werbeplanung
2
Advertising
1
Advertising media
1
Analysis of variance
1
Brand image
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Brand management
1
Consumer behaviour
1
Emotion
1
Emotions
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Empirical generalizations
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Feelings
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Fernsehprogramm
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Psychology of advertising
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Television advertising
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Pelsmacker, Patrick de
Romaniuk, Jenni
8
Kennedy, Rachel
7
Bellman, Steven
6
Fulgoni, Gian M.
6
Geuens, Maggie
6
Varan, Duane
6
Pauwels, Koen
5
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Srinivasan, Shuba
4
Berthon, Pierre R.
3
Clement, Michel
3
Dahlén, Micael
3
Droulers, Olivier
3
Faseur, Tine
3
Gijsenberg, Maarten J.
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stipp, Horst
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Taylor, Jennifer
3
Van den Poel, Dirk
3
Anderl, Eva
2
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Burmester, Alexa B.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Cutting edge international research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business, not as usual
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
SpringerLink / Bücher
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
3
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
5
The role of humor in the persuasion of individuals varying in need for cognition
Geuens, Maggie
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736151
Saved in:
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