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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~person:"De Angelis, Matteo"
~person:"Dewitte, Siegfried"
~person:"Nguyen, Hang T."
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
7
Viral marketing
4
Virales Marketing
4
Brand management
3
Markenführung
3
Behavioral economics
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand strategy
2
Communication
2
Emotion
2
Environmental consciousness
2
Markenartikel
2
Markenimage
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Marketing management
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Marketingmanagement
2
Relationship marketing
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Social Marketing
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Social marketing
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Social web
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Umweltbewusstsein
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Verhaltensökonomik
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Advertising
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Advice giving
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Anreiz
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Brand equity
1
Brand extension
1
Brand identity
1
Brand love
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Brand loyalty
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Brand portfolio
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Compensatory word of mouth
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Compliance management
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Compliance-Management
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8
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De Angelis, Matteo
Dewitte, Siegfried
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Van Kenhove, Patrick
7
Verhoef, Peter C.
7
Vitell, Scott J.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Chowdhury, Rafi M. M. I.
5
Clement, Michel
5
Neslin, Scott A.
5
Singh, Jatinder Jit
5
Skiera, Bernd
5
Blome, Constantin
4
De Bock, Tine
4
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Lindgreen, Adam
4
Lowrey, Tina M.
4
Natter, Martin
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Shrum, L. J.
4
Sierra, Vicenta
4
Arli, Denni
3
Bigné Alcañiz, J. Enrique
3
Bodur, H. Onur
3
Carrigan, Marylyn
3
Chan, Eugene Y.
3
Doran, Caroline Josephine
3
Gedenk, Karen
3
Gentina, Élodie
3
Geuens, Maggie
3
Grinstein, Amir
3
Grohmann, Bianca
3
Gruber, Verena
3
Haan, Evert de
3
Hajli, Nick
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Quantitative economics : QE ; journal of the Econometric Society
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
8
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date (oldest first)
1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
3
The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare
;
De Angelis, Matteo
;
Peluso, Alessandro M.
- In:
Journal of business ethics : JOBE
157
(
2019
)
4
,
pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
7
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003662477
Saved in:
8
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
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