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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~person:"Mittelstaedt, John D."
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Mittelstaedt, John D.
Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Australasian marketing journal
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ECONIS (ZBW)
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Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.
;
Pennington, Julia R.
;
Fowler, Aubrey R.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.
;
Kilbourne, William E.
;
Shultz, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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