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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Brand strategy"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Brand strategy
Consumer behaviour
Internet marketing
Lieferkette
SME
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Konsumentenverhalten
4
Markenführung
4
Brand image
3
Markenimage
3
Virales Marketing
3
Beziehungsmarketing
2
Brand
2
Brand equity
2
Markenartikel
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Relationship marketing
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Social Web
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Social web
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Advertising
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Attachment style
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Brand identity
1
Brand love
1
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Brand portfolio
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Cobranding
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Communication
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Compensatory word of mouth
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Confidence
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Diffusion
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Feldforschung
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De Angelis, Matteo
Nguyen, Hang T.
Laroche, Michel
28
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
15
Gupta, Suraksha
14
Oghazi, Pejvak
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Filieri, Raffaele
11
Sharma, Piyush
11
Teng, Lefa
11
Veloutsou, Cleopatra
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Dennis, Charles
10
Geuens, Maggie
10
Kim, Kyung Hoon
10
Kukar-Kinney, Monika
10
Pereira, Vijay
10
Seo, Yuri
10
Spielmann, Nathalie
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Vrontis, Demetris
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Bijmolt, Tammo H. A.
8
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Psychology & marketing
3
Journal of marketing research : JMR
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing
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Marketing letters : a journal of research in marketing
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The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
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ECONIS (ZBW)
6
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1
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6
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
3
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
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