//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Brand equity
58
Brand image
50
Markenimage
50
Brand management
44
Markenführung
44
Consumer behaviour
30
Konsumentenverhalten
30
Brand
16
Beziehungsmarketing
13
Relationship marketing
13
Internet marketing
9
Online-Marketing
9
Social Web
8
Social web
8
Markenwert
7
Marketing management
6
Marketingmanagement
6
Viral marketing
6
Virales Marketing
6
Customer satisfaction
5
Firm performance
5
Innovation
5
Kundenzufriedenheit
5
Unternehmenserfolg
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Luxury goods
4
Luxusgüter
4
Advertising
3
Advertising effects
3
Brand love
3
China
3
Designation of origin
3
Emotion
3
Herkunftsbezeichnung
3
Social media marketing
3
Werbewirkung
3
Werbung
3
Beschwerdemanagement
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Konferenzschrift
Reprint
Systematic review
Article in journal
16
Language
All
English
16
Author
All
Ahmad, Fayez
1
Astakhova, Marina
1
Beal, Brent D.
1
Boisvert, Jean
1
Botha, Elsamari
1
Böger, Daniel
1
Christodoulides, George
1
Colladon, Andrea Fronzetti
1
Darrat, Mahmoud A.
1
Davcik, Nebojsa S.
1
Decker, Reinhold
1
Dimofte, Claudiu V.
1
Duffy, Katherine
1
Faria, Rita Tamagnini
1
Feng, Hui
1
Ferreira, Caitlin
1
Goldenberg, Adriana
1
Guzman, Francisco
1
He, Jianxu
1
Hunt, Shelby D.
1
Javornik, Ana
1
Johansson, Johny K.
1
Khan, M. Sajid
1
Kidwell, Blair
1
Kottemann, Pascal
1
Luce, Fernando Bins
1
Marques, Catarina
1
Mazvancheryl, Sanal K.
1
Meißner, Martin
1
Motala, Anisa
1
Nguyen, Hang T.
1
Nobbs, Karinna
1
Oliveira, Marta Olivia Rovedder de
1
Pham Thi Minh Ly
1
Pitt, Leyland F.
1
Robertson, Jeandri
1
Rokka, Joonas
1
Santiago, Joanna Krywalski
1
Scholz, Joachim
1
Silva, Rui Vinhas da
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
European journal of marketing : EJM
10
The journal of brand management : an international journal
10
Cogent business & management
5
International journal of hospitality management
5
The journal of product & brand management
4
Journal of marketing
3
Journal of retailing
3
Journal of retailing and consumer services
3
African journal of business and economic research : AJBER
2
European research studies : an international multidisciplinary journal with topics in European integration
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of economics and business research : IJEBR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Administrative Sciences : open access journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Benchmarking : an international journal
1
DLSU business & economics review
1
Dutch journal of finance and management
1
Economic and business review : EBR
1
Economic review : journal of economics & business
1
Economics & finance notes
1
European journal of international management : EJIM
1
European journal of management and business economics : EJM&BE
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Global business and organizational excellence : GBOE
1
Global business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
6
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
9
The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
10
The effect of authenticity perceptions and brand equity on brand choice intention
Tuan Minh Phung
;
Pham Thi Minh Ly
;
Tin Trung Nguyen
- In:
Journal of business research : JBR
101
(
2019
),
pp. 726-736
Persistent link: https://www.econbiz.de/10012103564
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->