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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Pauwels, Koen"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Einzelhandel
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Lieferkette
SME
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Advertising effects
5
Konsumentenverhalten
5
Werbewirkung
5
Online-Marketing
4
Brand management
3
Markenführung
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Advertising
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Brand versus advertising content
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Pauwels, Koen
Warlop, Luk
11
Gijsbrechts, Els
9
Wyer, Robert S.
9
Fitzsimons, Gavan J.
8
Griskevicius, Vladas
8
Dekimpe, Marnik G.
7
Eisingerich, Andreas B
7
Schmitt, Bernd
7
Verhoef, Peter C.
7
Krishna, Aradhna
6
Park, C. Whan
6
Alba, Joseph W.
5
Ariely, Dan
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Gilovich, Thomas
5
Kumar, Amit
5
Morwitz, Vicki G.
5
Neslin, Scott A.
5
Saad, Gad
5
Schwarz, Norbert
5
Skiera, Bernd
5
Walker Reczek, Rebecca
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Winterich, Karen Page
5
Yoon, Carolyn
5
Barone, Michael J.
4
Berger, Jonah
4
Cole, Catherine A.
4
Dewitte, Siegfried
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Dhar, Ravi
4
Fiske, Susan T.
4
Grinstein, Amir
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Hagtvedt, Henrik
4
Haws, Kelly L.
4
Jampol, Lily
4
Kamakura, Wagner A.
4
Kenrick, Douglas T.
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Kervyn, Nicolas
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing
4
MSI reports : working paper series
4
Journal of marketing
2
Journal of marketing research : JMR
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of market research
1
Journal of advertising research
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
6
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
3
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
4
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
5
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
6
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
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