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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Schwarz, Norbert"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Internet marketing
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SME
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Konsumentenverhalten
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3
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2
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2
Theory
2
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1
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Consumer decision making
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Consumer identity processes
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Schwarz, Norbert
Warlop, Luk
11
Gijsbrechts, Els
9
Wyer, Robert S.
9
Fitzsimons, Gavan J.
8
Griskevicius, Vladas
8
Eisingerich, Andreas B
7
Schmitt, Bernd
7
Verhoef, Peter C.
7
Krishna, Aradhna
6
Park, C. Whan
6
Pauwels, Koen
6
Alba, Joseph W.
5
Ariely, Dan
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Gilovich, Thomas
5
Kumar, Amit
5
Morwitz, Vicki G.
5
Neslin, Scott A.
5
Saad, Gad
5
Skiera, Bernd
5
Walker Reczek, Rebecca
5
Winterich, Karen Page
5
Yoon, Carolyn
5
Barone, Michael J.
4
Berger, Jonah
4
Cole, Catherine A.
4
Dekimpe, Marnik G.
4
Dewitte, Siegfried
4
Dhar, Ravi
4
Fiske, Susan T.
4
Grinstein, Amir
4
Hagtvedt, Henrik
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
2
Wirtschaft und Statistik : WISTA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
5
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1
Conservatism as a situated identity : implications for consumer behavior
Oyserman, Daphna
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 532-536
Persistent link: https://www.econbiz.de/10011789796
Saved in:
2
The role of social comparison for maximizers and satisficers : wanting the best or wanting to be the best?
Weaver, Kimberlee
;
Daniloski, Kim
;
Schwarz, Norbert
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011344205
Saved in:
3
Special issue: Sensory perception, embodiment, and grounded cognition : implications for consumer behavior
Schwarz, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010366320
Saved in:
4
Why don't we learn from poor choices? : the consistency of expectation, choice, and memory clouds the lessons of experience
Schwarz, Norbert
;
Xu, Jing
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
2
,
pp. 142-145
Persistent link: https://www.econbiz.de/10009127094
Saved in:
5
Use does not wear ragged the fabric of friendship : thinking of objects as alive makes people less willing to replace them
Chandler, Jesse
;
Schwarz, Norbert
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 138-145
Persistent link: https://www.econbiz.de/10003981560
Saved in:
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