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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Alba, Joseph W."
~subject:"Kundenzufriedenheit"
~subject:"Theory"
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Alba, Joseph W.
Janiszewski, Chris A.
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Ordabayeva, Nailya
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
Legends in consumer behavior
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In defense of bumbling
Alba, Joseph W.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 981-987
Persistent link: https://www.econbiz.de/10009540270
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