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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of customer behaviour"
~person:"Hill, Ronald Paul"
~type:"article"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
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The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
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