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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of customer behaviour"
~subject:"B2B marketing"
~type:"article"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
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2
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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