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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~source:"econis"
~subject:"Decision"
~subject:"Werbewirkung"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of economic psychology : research in economic psychology and behavioral economics
Long range planning : LRP ; international journal of strategic management
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7
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
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1
Micro-foundations of strategic decision-making in family business organisations : a cognitive neuroscience perspective
Yu, Xiaoyu
;
Liu, Tao
;
He, Lin
;
Li, Yajie
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
5
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014434706
Saved in:
2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
3
The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin
;
Bechara, Antoine
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
Saved in:
4
Contributions to decision neuroscience : editorial
Hansen, Flemming
;
Kenning, Peter
;
Plassmann, Hilke
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 764-766
Persistent link: https://www.econbiz.de/10009272608
Saved in:
5
Special issue: Decision neuroscience : [all the papers in this special issue ... originate from the Conference on Neuroeconomics ("ConNecs") held at Copenhagen Business School on M...
Hansen, Flemming
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009272610
Saved in:
6
Intuition in organizations : implications for strategic management
Hadgkinson, Gerard P.
;
Sadler-Smith, Eugene
;
Burke, Lisa A.
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
3
,
pp. 277-297
Persistent link: https://www.econbiz.de/10003874214
Saved in:
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