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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~person:"Chinchanachokchai, Sydney"
~person:"Kim, Kyeongheui"
~subject:"Cognition"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of economic psychology : research in economic psychology and behavioral economics
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
2
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Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
Saved in:
2
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
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