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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~person:"Haan, Evert de"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Konsumentenverhalten
3
Advertising effects
2
Internet marketing
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1
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Click-through rate
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Haan, Evert de
Gijsbrechts, Els
9
Warlop, Luk
9
Muehling, Darrel D.
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
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4
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3
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3
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Mattas, Konstadinos A.
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Mostafa, Mohamed M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of food products marketing
Journal of marketing communications
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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1
Targeting online display ads : choosing their frequency and spacing
Försch, Steffen
;
Haan, Evert de
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10011956611
Saved in:
2
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
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