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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of industrial organization
34
European journal of operational research : EJOR
21
Economics letters
15
Management science : journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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American journal of agricultural economics
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Information economics and policy : IEP
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Discussion paper / Center for Economic Research, Tilburg University
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of economic behavior & organization : JEBO
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Journal of economic dynamics & control
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Journal of marketing research : JMR
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1
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
2
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
Saved in:
3
Figures of reception : concepts and rules for a semiotic analysis of mass media reception
Fouquier, Eric
- In:
International journal of research in marketing : IJRM ; …
4
(
1988
)
4
,
pp. 331-347
Persistent link: https://www.econbiz.de/10001058089
Saved in:
4
Inside information : structure and effectivity in advertising
Langholz-Leymore, Varda
- In:
International journal of research in marketing : IJRM ; …
4
(
1988
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10001058091
Saved in:
5
The language of commodities : groundwork for a semiotics of consumer goods
Nöth, Winfried
- In:
International journal of research in marketing : IJRM ; …
4
(
1988
)
3
,
pp. 173-186
Persistent link: https://www.econbiz.de/10001058106
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