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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"tur"
~person:"Dahlén, Micael"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
3
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Brand management
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Advertising
1
Advertising effects
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Brand
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Communication
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advertising value
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ambient communication
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brand attribution
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brand schema
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brand uniqueness
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communication effects
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congruity
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consumer behavior
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consumer case
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new product development
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Dahlén, Micael
Gijsbrechts, Els
9
Warlop, Luk
9
Han, Heesup
7
Muehling, Darrel D.
6
Ramkissoon, Haywantee
6
Verhoef, Peter C.
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Bijmolt, Tammo H. A.
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Clement, Michel
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Mattila, Anna S.
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Mavondo, Felix
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Neslin, Scott A.
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Pauwels, Koen
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Prayag, Girish
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Um, Nam-Hyun
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Baloglu, Seyhmus
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Cobanoglu, Cihan
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Dekimpe, Marnik G.
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Kim, Soojung
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Lee, Seonjeong
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Lim, Weng Marc
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Line, Nathaniel D.
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Pelsmacker, Patrick de
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Schultz, Don E.
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Tanford, Sarah
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Assaker, Guy
3
Bailey, Ainsworth Anthony
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Bellman, Steven
3
Chan, Eugene Y.
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Dewnarain, Senika
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Dodoo, Naa Amponsah
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Ekinci, Yuksel
3
Flavián Blanco, Carlos
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Gedenk, Karen
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Geuens, Maggie
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Grinstein, Amir
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Gursoy, Dogan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
3
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1
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
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