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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Distribution channel"
~subject:"Konsumentenverhalten"
~subject:"Selling"
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Konsumentenverhalten
Selling
Direct marketing
23
Direktmarketing
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Consumer behaviour
9
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5
Vertriebsweg
5
Beziehungsmarketing
3
Direct mail
3
Internet marketing
3
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Bijmolt, Tammo H. A.
2
Verhoef, Peter C.
2
Breugelmans, Els
1
Bulla, Ingo
1
Bulla, Jan
1
Chang, Chun-Wei
1
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1
Dorotic, Matilda
1
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Mark, Tanya
1
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1
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1
Paesbrugghe, Bert
1
Palmatier, Robert W.
1
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1
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1
Rhee, Eddie
1
Schwarzwäller, Wolfgang
1
Sridhar, Shrihari
1
Thomas, Suman Ann
1
Vafainia, Saeid
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of business & industrial marketing
Health marketing quarterly
15
SpringerLink / Bücher
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Direct marketing : an international journal
6
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
NBER working paper series
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of targeting, measurement and analysis for marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Gabler Research
2
... für Dummies
1
A.E. Res
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Advances in business and management forecasting
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ECONIS (ZBW)
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
4
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
5
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
6
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
7
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
8
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
9
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
10
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John
;
Kornfeld, Leora
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
Saved in:
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