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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~person:"Hernandez, José Mauro da Costa"
~subject:"Experiment"
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Hernandez, José Mauro da Costa
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
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It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
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