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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~person:"Chandon, Jean-Louis"
~person:"Mazodier, Marc"
~subject:"Sponsoring"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
European journal of marketing : EJM
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ECONIS (ZBW)
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The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
2
Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc
;
Quester, Pascale
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
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