//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~person:"Chaudhuri, Malika"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktentwicklung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Brand strategy
1
Diffusion
1
Feldforschung
1
Field experiment
1
Field research
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Markenführung
1
New product development
1
Online-Marketing
1
Produktentwicklung
1
Social Web
1
Social media
1
Social web
1
Viral marketing
1
Virales Marketing
1
Word of mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chaudhuri, Malika
Homburg, Christian
4
Stremersch, Stefan
4
Chandrasekaran, Deepa
3
Schreier, Martin
3
Avagyan, Vardan
2
Basuroy, Suman
2
Camacho, Nuno
2
Chattopadhyay, Amitava
2
Croux, Christophe
2
Dahl, Darren W.
2
Griffith, David A.
2
Haenlein, Michael
2
Hennig-Thurau, Thorsten
2
Lee, Jongkuk
2
Slotegraaf, Rebecca J.
2
Steenkamp, Jan-Benedict E. M.
2
Tellis, Gerard J.
2
Van Den Bulte, Christophe
2
Ahearne, Michael
1
Alavi, Sascha
1
Allen, B. J.
1
Aribarg, Anocha
1
Ariely, Dan
1
Arts, Joep W. C.
1
Arunachalam S
1
Atakan, S. Sinem
1
Atuahene-Gima, Kwaku
1
Baccarella, Christian V.
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
Barone, Michael J.
1
Bell, Simon J.
1
Broeckhuizen, Thijs L. J.
1
Burroughs, James E.
1
Calantone, Roger J.
1
Cao, Zixia
1
Carbonell, Pilar
1
Chandukala, Sandeep R.
1
Chang, Woojung
1
Chatterjee, Subimal
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->