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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~person:"Sun, Yacheng"
~subject:"Communication media"
~subject:"Funktechnik"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
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Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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