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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~person:"Agarwal, Amit"
~subject:"Online-Marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
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Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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