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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Edeling, Alexander"
~subject:"Betriebswirtschaftslehre"
~subject:"Marketing management"
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Edeling, Alexander
Homburg, Christian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Lehrbuch
European journal of marketing : EJM
1
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All
ECONIS (ZBW)
2
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How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
2
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
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