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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Betriebswirtschaftslehre"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Betriebswirtschaftslehre
Marketing management
Marketingmanagement
108
Consumer behaviour
21
Konsumentenverhalten
21
USA
16
United States
16
Marketing
13
Beziehungsmarketing
11
Innovation
11
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11
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9
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9
Brand management
8
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Online-Marketing
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107
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7
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Dekimpe, Marnik G.
4
Heerde, Harald J. van
3
Lehmann, Donald R.
3
Stremersch, Stefan
3
Dhar, Ravi
2
Droge, Cornelia
2
Edeling, Alexander
2
Eliashberg, Jehoshua
2
Franses, Philip Hans
2
Gatignon, Hubert A.
2
Geyskens, Inge
2
Grewal, Rajdeep
2
Hanssens, Dominique M.
2
Hattula, Johannes D.
2
Kayande, Ujwal
2
Kumar, V.
2
Leeflang, Peter
2
Morgan, Neil A.
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Pauwels, Koen
2
Reinecke, Sven
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Srinivasan, Shuba
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Steenkamp, Jan-Benedict E. M.
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Sudhir, K.
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Verhoef, Peter C.
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Wang, Rui
2
Wei, Yinghong
2
Yildirim, Gokhan
2
Acito, Frank
1
Agarwal, Amit
1
Ailawadi, Kusum L.
1
Akdeniz, M. Billur
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Arunachalam S
1
Ataman, M. Berk
1
Atuahene-Gima, Kwaku
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Lehrbuch
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
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ECONIS (ZBW)
108
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
4
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
7
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
8
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
9
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
10
Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 847-866
Persistent link: https://www.econbiz.de/10013399635
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