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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"De Angelis, Matteo"
~person:"Dewitte, Siegfried"
~person:"Nguyen, Hang T."
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Internet marketing
Lieferkette
SME
Konsumentenverhalten
7
Viral marketing
4
Virales Marketing
4
Brand management
3
Markenführung
3
Behavioral economics
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand strategy
2
Markenartikel
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Social Marketing
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Social Web
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Social marketing
2
Social web
2
Verhaltensökonomik
2
Advertising
1
Advice giving
1
Anreiz
1
Brand equity
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Brand extension
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Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
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Communication
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Compensatory word of mouth
1
Compliance management
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Compliance-Management
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Diffusion
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Emotion
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Environmental consciousness
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Ernährungsindustrie
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1
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8
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De Angelis, Matteo
Dewitte, Siegfried
Nguyen, Hang T.
Grewal, Dhruv
16
Verhoef, Peter C.
13
Gijsbrechts, Els
10
Neslin, Scott A.
9
Warlop, Luk
9
Campo, Katia
8
Pauwels, Koen
8
Skiera, Bernd
8
Bijmolt, Tammo H. A.
7
Blut, Markus
6
Breugelmans, Els
6
Dekimpe, Marnik G.
6
Lehmann, Donald R.
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Clement, Michel
5
Lilien, Gary L.
5
Natter, Martin
5
Noble, Stephanie M.
5
Patrick, Vanessa M.
5
Ratchford, Brian Thomas
5
Ruyter, Ko de
5
Burton, Scot
4
Emrich, Oliver
4
Evanschitzky, Heiner
4
Fay, Scott
4
Gauri, Dinesh Kumar
4
Gedenk, Karen
4
Hagtvedt, Henrik
4
Konuş, Umut
4
Kukar-Kinney, Monika
4
Lamey, Lien
4
Ma, Yu
4
Marchand, André
4
Mittal, Vikas
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Palmatier, Robert W.
4
Park, Chang Hee
4
Prasad, Ashutosh
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Psychology & marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Quantitative economics : QE ; journal of the Econometric Society
2
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
8
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1
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
7
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003662477
Saved in:
8
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
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