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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"De Angelis, Matteo"
~person:"Gauri, Dinesh Kumar"
~person:"Lehmann, Donald R."
~person:"Neslin, Scott A."
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
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Konsumentenverhalten
20
Einzelhandel
12
Retail trade
12
Beziehungsmarketing
10
Relationship marketing
10
Distribution channel
7
Vertriebsweg
7
E-commerce
6
Electronic Commerce
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Online retailing
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Online-Handel
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Marketing theory
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24
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De Angelis, Matteo
Gauri, Dinesh Kumar
Lehmann, Donald R.
Neslin, Scott A.
Nguyen, Hang T.
Grewal, Dhruv
16
Verhoef, Peter C.
16
Gijsbrechts, Els
10
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Campo, Katia
8
Pauwels, Koen
8
Skiera, Bernd
8
Dekimpe, Marnik G.
7
Blut, Markus
6
Breugelmans, Els
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Clement, Michel
5
Lilien, Gary L.
5
Mittal, Vikas
5
Natter, Martin
5
Noble, Stephanie M.
5
Patrick, Vanessa M.
5
Ratchford, Brian Thomas
5
Ruyter, Ko de
5
Sattler, Henrik
5
Brady, Michael K.
4
Burton, Scot
4
Emrich, Oliver
4
Evanschitzky, Heiner
4
Fay, Scott
4
Gedenk, Karen
4
Gielens, Katrijn
4
Hagtvedt, Henrik
4
Konuş, Umut
4
Kukar-Kinney, Monika
4
Lamey, Lien
4
Ma, Yu
4
Marchand, André
4
Monroe, Kent B.
4
Oppewal, Harmen
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
5
Marketing letters : a journal of research in marketing
5
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
European journal of marketing
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
International journal of hospitality management
1
Italian journal of marketing : ITJM
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing research
1
Journal of service research
1
MIS quarterly
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
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ECONIS (ZBW)
24
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1
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
2
Innovations in retail delivery : current trends and future directions
Ratchford, Brian Thomas
;
Gauri, Dinesh Kumar
;
Jindal, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 547-562
Persistent link: https://www.econbiz.de/10014465650
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar
;
Jindal, Rupinder P.
;
Ratchford, …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
Saved in:
6
The strategic drivers of drop-shipping and retail store sales for seasonal products
Sodero, Annibal C.
;
Namin, Aidin
;
Gauri, Dinesh Kumar
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 561-581
Persistent link: https://www.econbiz.de/10013270697
Saved in:
7
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
8
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
9
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
10
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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