//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"De Angelis, Matteo"
~person:"Lehmann, Donald R."
~person:"Nguyen, Hang T."
~person:"Patrick, Vanessa M."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Lieferkette
SME
Viral marketing
Konsumentenverhalten
15
Beziehungsmarketing
5
Marketing theory
5
Marketingtheorie
5
Relationship marketing
5
Brand
4
Markenartikel
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Theorie
4
Theory
4
Virales Marketing
4
Advertising
3
Bibliometrics
3
Bibliometrie
3
Marketing
3
Social Web
3
Social web
3
USA
3
United States
3
Werbung
3
Brand image
2
Brand strategy
2
Communication
2
Competition
2
Diffusion
2
Einzelhandel
2
Feldforschung
2
Field research
2
Guilt
2
Innovation
2
Innovation diffusion
2
Innovationsdiffusion
2
Internet marketing
2
Kommunikation
2
Luxury goods
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
De Angelis, Matteo
Lehmann, Donald R.
Nguyen, Hang T.
Patrick, Vanessa M.
Grewal, Dhruv
15
Verhoef, Peter C.
15
Gijsbrechts, Els
10
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Campo, Katia
8
Neslin, Scott A.
8
Pauwels, Koen
8
Dekimpe, Marnik G.
7
Blut, Markus
6
Breugelmans, Els
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Skiera, Bernd
6
Clement, Michel
5
Lilien, Gary L.
5
Mittal, Vikas
5
Noble, Stephanie M.
5
Ratchford, Brian Thomas
5
Ruyter, Ko de
5
Sattler, Henrik
5
Brady, Michael K.
4
Burton, Scot
4
Deleersnyder, Barbara
4
Emrich, Oliver
4
Evanschitzky, Heiner
4
Gauri, Dinesh Kumar
4
Gedenk, Karen
4
Gielens, Katrijn
4
Hagtvedt, Henrik
4
Konuş, Umut
4
Kukar-Kinney, Monika
4
Lamey, Lien
4
Ma, Yu
4
Monroe, Kent B.
4
Natter, Martin
4
Oppewal, Harmen
4
Palmatier, Robert W.
4
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing research : JMR
6
Journal of marketing
5
Psychology & marketing
5
Marketing letters : a journal of research in marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
European journal of marketing
1
European journal of marketing : EJM
1
Italian journal of marketing : ITJM
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
4
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
5
Shape matters : package shape informs brand status categorization and brand choice
Chen, Huan
;
Pang, Jun
;
Koo, Minkyung
;
Patrick, Vanessa M.
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 266-281
Persistent link: https://www.econbiz.de/10012295831
Saved in:
6
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
7
The way the wind blows : direction of airflow energizes consumers and fuels creative engagement
Izadi, Anoosha
;
Rudd, Melanie
;
Patrick, Vanessa M.
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 143-157
Persistent link: https://www.econbiz.de/10012154083
Saved in:
8
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
9
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
10
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->