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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~person:"Amenuvor, Fortune Edem"
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
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Brand loyalty
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Amenuvor, Fortune Edem
Nguyen, Hang T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
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ECONIS (ZBW)
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Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
2
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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