//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Virales Marketing
Konsumentenverhalten
1,214
Theory
325
Theorie
324
USA
286
United States
286
Advertising effects
264
Werbewirkung
264
Brand management
243
Markenführung
243
Markenimage
222
Beziehungsmarketing
214
Relationship marketing
214
Online-Marketing
212
Werbung
184
Brand
180
Social Web
173
Experiment
166
Preismanagement
160
Pricing strategy
160
Marketing management
147
Marketingmanagement
147
Viral marketing
140
Customer satisfaction
121
Game theory
121
Spieltheorie
121
Kundenzufriedenheit
120
Retail trade
118
Online retailing
111
Online-Handel
111
Emotion
107
Personality psychology
94
Persönlichkeitspsychologie
94
more ...
less ...
Online availability
All
Undetermined
726
Free
103
Type of publication
All
Article
1,605
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
1,619
Collection of articles of several authors
18
Sammelwerk
18
Case study
8
Fallstudie
8
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
Bulgarian
German
English
Finnish
Malay (macrolanguage)
Author
All
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Schweidel, David A.
11
Warlop, Luk
11
Gijsbrechts, Els
10
Woodside, Arch G.
10
Sun, Baohong
9
Yi, Youjae
9
Chan, Eugene Y.
8
Herrmann, Andreas
8
Jerath, Kinshuk
8
Neslin, Scott A.
8
Pauwels, Koen
8
Sauer, Nicola E.
8
Bijmolt, Tammo H. A.
7
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
6
Chen, Yuxin
6
Clement, Michel
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Natter, Martin
6
Sattler, Henrik
6
Schmitt, Bernd
6
Sprott, David E.
6
Srinivasan, Shuba
6
Sung, Yongjun
6
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
2,841
Journal of retailing and consumer services
2,257
International journal of production economics
2,087
International journal of production research
1,682
European journal of operational research : EJOR
1,291
International journal of hospitality management
884
International journal of consumer studies
780
Management science : journal of the Institute for Operations Research and the Management Sciences
745
Transportation research / E : an international journal
734
Technological forecasting & social change : an international journal
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
621
Small business economics : an entrepreneurship journal
599
The journal of brand management : an international journal
561
Industrial marketing management : the international journal for industrial and high-tech firms
559
Cogent business & management
526
Tourism management : research, policies, practice
514
International journal of logistics systems and management
500
European journal of marketing : EJM
497
Asia Pacific journal of marketing and logistics
490
The journal of product & brand management
482
Journal of retailing
460
Journal of business ethics : JOBE
440
Journal of travel and tourism marketing
440
Omega : the international journal of management science
440
Journal of marketing research : JMR
437
Journal of advertising research
430
Journal of marketing management : MM
430
International journal of retail & distribution management
429
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
416
Journal of marketing communications
406
The international review of retail, distribution and consumer research
400
Journal of marketing
391
International journal of logistics : research and applications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of fashion marketing and management
354
Journal of the Academy of Marketing Science
354
Supply chain management : an international journal
347
more ...
less ...
Source
All
ECONIS (ZBW)
1,619
Showing
1
-
10
of
1,619
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->