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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Iyengar, Radha"
~person:"Jerath, Kinshuk"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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New product development
7
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Iyengar, Radha
Jerath, Kinshuk
Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Schweidel, David A.
10
Sun, Baohong
9
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9
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Bijmolt, Tammo H. A.
7
Braun, Michael
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Goldfarb, Avi
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Kuksov, Dmitri
7
Liberali, Guilherme
7
Urban, Glen L.
7
Van Den Bulte, Christophe
7
Verhoef, Peter C.
7
Wilbur, Kenneth C.
7
Zhu, Yi
7
Bronnenberg, Bart J.
6
Chan, Tat
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Chen, Yuxin
6
Clement, Michel
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
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Srinivasan, Shuba
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5
Dukes, Anthony
5
Fader, Peter
5
Feinberg, Fred M.
5
Horsky, Dan
5
Katona, Zsolt
5
Lans, Ralf van der
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing
3
Journal of marketing research
3
Journal of marketing research : JMR
2
AMS review : official publication of the Academy of Marketing Science
1
MSI reports : working paper series
1
Manufacturing & service operations management : M & SOM
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Operations research
1
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ECONIS (ZBW)
15
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
3
Product quality in a distribution channel with inventory risk
Jerath, Kinshuk
;
Kim, Sang Hyun
;
Swinney, Robert
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 747-761
Persistent link: https://www.econbiz.de/10011760398
Saved in:
4
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
5
A model of unorganized and organized retailing in emerging economies
Jerath, Kinshuk
;
Sajeesh, S.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 756-778
Persistent link: https://www.econbiz.de/10011584714
Saved in:
6
Consumer dynamic usage allocation and learning under multipart tariffs
Gopalakrishnan, Arun
;
Iyengar, Radha
;
Meyer, Robert J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 116-133
Persistent link: https://www.econbiz.de/10010497614
Saved in:
7
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
8
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
9
Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
Saved in:
10
The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha
;
Jedidi, Kamel
;
Essegaier, Skander
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
Saved in:
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